Empowering Sustainable Fashion: Eco N Style's Journey Towards a Greener Future

“More than 150 billion garments are produced annually, and around 73% of them end up in landfills or incinerators.”

- Global Fashion Agenda

As the world continues to advance rapidly, it becomes imperative for us to recognize the urgent issue of sustainability. Clothing, a natural form of daily expression for each of us, holds significant sway over our lives; however, this integral aspect also bears the potential for a detrimental impact on the environment. According to McKinsey & Company, the fashion industry is projected to use 25% of the world's carbon budget by 2050 with its current growth trajectory. The escalating carbon usage highlights the fashion industry’s impacts on the environment, underscoring the need for a transition to sustainable frameworks. Thus, businesses must embrace environmentally conscious and socially responsible approaches. This includes incorporating circular business principles and sustainable practices to mitigate its impact on the planet. A circular business model can radically transform the fashion industry and help bridge the economic waste gap.

Upon gaining awareness of the negative repercussions of fast fashion, I embarked on a mission to raise consciousness about sustainable fashion practices and motivate others to make eco-conscious choices. Merging my passion for both business and fashion, I founded Eco N Style to foster diverse conversations and inspire collective action toward a sustainable fashion industry. Aligned with Sustainable Development Goal 12, which advocates for sustainable consumption and production patterns, businesses are called upon to take comprehensive and impactful actions. Supporting this Sustainable Development Goal means advocating for environmentally aware industries and lifestyles.

Especially in recent years, clothing utilization has been steadily declining despite the rate of clothing sales increasing. This phenomenon readily reflects the fast fashion consumer culture we currently experience. Action is needed to reduce the negative impacts the fashion industry has on the planet. The forefront towards achieving this goal involves every one of us being conscientious towards our purchases.

At Eco n Style, our mission is to cultivate change in the world of fashion and empower individuals towards an environmentally conscious mindset. We believe in the power of collective awareness in constructing a sustainable future of fashion. This shift involves acknowledging the importance of sustainability and actively cultivating a mindset of environmental responsibility. To do this, Eco N Style operates on a “GREEN” framework:

1. Guide: Educate about the impact of fast fashion

2. Recognize: Underscore the need for change

3. Encourage: Sustainable practices

4. Establish: Goals and strategies

5. Now: Emphasize immediate action

Similarly, our impacts follow three main segments: education, community, and obligation. By fostering awareness about the negative impacts of a disposable lifestyle, we are committed to making a positive change. Knowledge through research and education forms the foundation for formulating feasible action plans. Our commitment to the community involves hosting various events, cultivating a network of advocates, and amplifying our impact. Globally, we strive to create a lasting influence by building a sustainable future, nurturing conscious consumers, and supporting sustainable producers. Beyond our local community, our obligation extends globally by building a network of like-minded advocates in diverse communities. Our mission, grounded in awareness, education, and community engagement, is a collective endeavour toward a more sustainable and eco-conscious world.

The future for Eco N Style is marked by a resolute pursuit of growth, innovation, and sustaining impact. By 2024-2025 we hope to achieve these milestones:

• 500+ General Engagement: We aim to reach a broader audience, fostering engagement and awareness about sustainable fashion practices. Through online platforms, workshops, and events, we aspire to educate and inspire individuals worldwide.

• $2000+ profit: Financial sustainability is crucial for the longevity of our mission. By generating a profit of $2000 or more, we can reinvest in initiatives that promote sustainable fashion and contribute to the well-being of our planet.

• Expansion and Collaboration: Eco n Style seeks to take on a wider influence by expanding its reach globally. Collaborating with other organizations, both within and outside the fashion industry, will amplify our impact and create a united front for sustainable practices.

In conclusion, Eco N Style's mission is a commitment to transforming the fashion industry into a sustainable force. The "GREEN" framework guides us to educate, recognize, encourage, establish, and act now. Our impacts on education, community building, and global obligations underscore the interconnectedness of our efforts.

Looking ahead, our future is marked by a determined pursuit of growth, innovation, and sustaining impact. As we strive to reach broader audiences, achieve financial sustainability, and expand globally, we invite everyone to join us in this transformative journey. Let us collectively shape a more sustainable and eco-conscious world. Together, we have the power to redefine the narrative of fashion and contribute to a brighter and greener future.